How we reached people
During 2024/25 we supported key campaigns including Mental Health Awareness Week, Volunteers Week, Local Mind Week and World Mental Health Day, where we tailored content to reflect local voices and lived experiences. Personal stories help people connect with West Kent Mind on a human level. These voices inspire empathy, action, and support, while also giving storytellers the chance to share their journey with dignity and pride. By including lived experience stories in our communications, we show the impact of our work more clearly and ensure the people we support remain at the heart of everything we do. A huge thank you to everyone that has trusted us with their stories this year.
On Time to Talk Day (6 February 2025) we joined National Mind’s campaign to encourage open conversations about mental health. We set up a pop-up stall in central Sevenoaks and invited the public to chat and learn about West Kent Mind. We partnered with Co-op and created “conversation starter kits” which contained herbal tea bags which sparked dialogue. Staff, volunteers, and Creative Agents collaborated to make the day a success enabling us to engage in meaningful conversations with a diverse range of people, from GPs to individuals seeking support for themselves or loved ones. The event was a great opportunity to connect with the community and raise awareness about mental health.
No previous photography experience or specialist equipment is required, and West Kent Mind staff support the group throughout their journey. The sessions are fun and accessible to all, aimed at working to the strengths of the individual. The group is open to any adult living or working in West Kent who feels it would positively impact on their mental health.
We have continued to maintain regular communication with our supporters through monthly e-newsletters, which achieved an average open rate of 38% -6% above the industry average. Our social media channels saw consistent growth in both engagement and followers, with a 6.5% increase, helping us reach more individuals with timely information, wellbeing resources, and opportunities to get involved.
During 2024/25, 9000 individuals visited our website.
We reached 350,000 people across our social media platforms.
